Brand Identity, Web Design
Brand Identity, Web Design
Meet kumai: a Swiss consulting boutique helping SMEs harness the power of AI and innovation.
Meet kumai: a Swiss consulting boutique helping SMEs harness the power of AI and innovation.
The Brief
kumai approached us to create a sleek brand identity that reflects their dual focus: deep technological expertise and strategic business impact.
The brand needed to convey a sense of modernity and approachability, appealing to SME decision-makers who seek flexible, forward-thinking solutions. We developed a visual identity rooted in contrast and clarity, balancing cool blue gradients with warm amber tones to reflect both technological precision and human focus.
kumai approached us to create a sleek brand identity that reflects their dual focus: deep technological expertise and strategic business impact.
The brand needed to convey a sense of modernity and approachability, appealing to SME decision-makers who seek flexible, forward-thinking solutions. We developed a visual identity rooted in contrast and clarity, balancing cool blue gradients with warm amber tones to reflect both technological precision and human focus.
The Concept
A custom wordmark and modular icon bring recognizability and structure, while the clean, monospace-inspired typography nods to kumai’s AI expertise. From stationery to digital assets, the design system translates kumai’s core message of “turning data into direction”, into a distinct, scalable, and professional brand expression.
A custom wordmark and modular icon bring recognizability and structure, while the clean, monospace-inspired typography nods to kumai’s AI expertise. From stationery to digital assets, the design system translates kumai’s core message of “turning data into direction”, into a distinct, scalable, and professional brand expression.
