Brand Identity
Brand Identity
A playful, capable brand for Done. — where personal assistance meets everyday ease.
A playful, capable brand for Done. — where personal assistance meets everyday ease.
The Brief
Done. is a Zurich-based service offering flexible personal assistance on a subscription basis — designed for busy professionals who could use a second brain (and a third hand). When they came to us, their vision was clear: make help feel natural, competent, and modern.
Our role at Looksnice was to bring that idea to life — crafting a brand identity that feels friendly, efficient, and effortlessly stylish. The brand needed to be trustworthy, smart, and full of quiet energy — just like the people behind the service.
Done. is a Zurich-based service offering flexible personal assistance on a subscription basis — designed for busy professionals who could use a second brain (and a third hand). When they came to us, their vision was clear: make help feel natural, competent, and modern.
Our role at Looksnice was to bring that idea to life — crafting a brand identity that feels friendly, efficient, and effortlessly stylish. The brand needed to be trustworthy, smart, and full of quiet energy — just like the people behind the service.
The Concept
We built the Done. identity to feel like a deep breath on a busy day. The color palette — from Pistacchio to Bright Terracotta — adds warmth, optimism, and pop. Editorial-style typography gives the brand a sharp yet approachable voice, while the logomark is minimal and memorable.
Natural, candid photography reflects real people and everyday details — because Done. isn’t abstract, it’s action. The result is a design system that’s full of personality and precision. From website to tote bag, Done. says one thing clearly: "I’ve got this."
We built the Done. identity to feel like a deep breath on a busy day. The color palette — from Pistacchio to Bright Terracotta — adds warmth, optimism, and pop. Editorial-style typography gives the brand a sharp yet approachable voice, while the logomark is minimal and memorable.
Natural, candid photography reflects real people and everyday details — because Done. isn’t abstract, it’s action. The result is a design system that’s full of personality and precision. From website to tote bag, Done. says one thing clearly: "I’ve got this."
